NEWS12 June 2013

Nielsen’s Moult to lead Innerscope – report


US — Bill Moult, Nielsen’s president of knowledge collaborations, is leaving to become chief executive of Innerscope, a biometric measurement firm, according to reports.

According to MediaPost, Moult (pictured) takes over from Carl Marci, who co-founded Innerscope alongside Brian Levine. Marci remains the company’s chief science officer and chairman of the board, while Levine is president.

Moult joined Nielsen in 2010, initially as president of media analytics. Prior to that he helped found the Media Behavior Institute while earlier in his career he was president of ASI Market Research, which later became Ipsos ASI.