NEWS6 September 2021

NielsenIQ and Qualtrics partner on brand data

News North America

US – NielsenIQ, formerly Nielsen Global Connect, will use Qualtrics’ brand experience management software to inform its brand measurement service.

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The NielsenIQ ‘Winning Brands’ service for market insights includes brand tracking and in-depth brand reviews.

Through the partnership with Qualtrics, the joint approach will allow brands to capture metrics including Brand Equity Index on one platform. It will include pre-built analytics, automated workflows and dashboards.

According to NielsenIQ, it will offer organisations a full overview of brand health based on consumer feedback.

Yuneeb Khan, global president, NielsenIQ consumer insights, said: “We are proud to be partnering with Qualtrics to provide brand leaders deeper insights in real-time, allowing them to gain a leg up on their competition.”

Nielsen completed the sale of NielsenIQ in March 2021.