NEWS1 October 2013

Nielsen veteran Whiting to retire

North America People

US — Vice-chair of Nielsen Susan Whiting is to retire at the end of the year after a 35-year career with the company.

Whiting was the first woman to join Nielsen’s inaugural media management training program and has held numerous roles in the company such as president and CEO of US media, chairman of global media measurement and global executive vice-president.

David Calhoun, CEO, Nielsen said: “Whiting has been at the forefront of many firsts during her career. She had a hand in the creation of various research approaches, such as guiding Nielsen through its transitioning to measurement of a multi-channel, multi-screen world, establishing a global media measurement business, and convening representative external advisory committees to ensure diverse consumer voices are heard.”