NEWS27 January 2014

Nielsen veteran to lead Ipsos Canada’s media practice

North America People

CANADA — Ipsos has appointed Joanne Van der Burgt as its media measurement practice lead in Canada.

According to a statement: “Her role will be to introduce Ipsos’s extensive global media measurement capabilities to Canadian media clients as well as growing Ipsos’s media practice across the country.”

Prior to Ipsos, Van der Burgt spent 12 years with Nielsen in a variety of senior roles. Earlier in her career, she was a general manager for Interactive Market Systems, and a client services vice-president for the Print Measurement Bureau of Canada.

She is based in Toronto.