Nielsen unveils open partner platform for CPG data
The Nielsen Connected Partner Program is intended to allow connected partner companies and Nielsen clients to find each other and collaborate in an open ecosystem, removing common barriers to connecting applications and data sets at scale.
Current partners in the programme include Applied Predictive Technology (a Mastercard company), Chuze, Eversight, MediaFly, PathFormance and PivotStream.
“The proliferation of data, accelerated pace of business and rapid advancement of digital technologies has created a global environment where success is dependent on connections,” said Chris Morley, president of Nielsen, US Buy.
“Nielsen’s Connected Partner Program enables our clients and connected partners to easily and effectively connect by harnessing the data necessary to net mutually beneficial results."
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments