NEWS23 March 2016

Nielsen to expand digital ad measurement to 25 markets in 2016

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GLOBAL — Nielsen has announced that it plans to expand its digital ad measurement tool, Digital Ad Ratings, to eight new markets globally over the course of the year. 

The new markets are Poland, Turkey, Hong Kong, Taiwan, South Africa, Puerto Rico, Ireland and New Zealand. This will mean that the tool, released commercially in 2011, will be available in 25 markets worldwide.

The company will also add mobile measurement to existing Digital Ad Ratings offerings in a further eight markets: Thailand, Singapore, Indonesia, Malaysia, Philippines, India, Mexico and Japan.

"We've been focused on delivering Nielsen Total Audience measurement of content and advertising and have made remarkable progress," said Steve Hasker, chief operating officer, Nielsen.  "The continued global expansion of our flagship digital advertising measurement solution, including mobile measurement, has been key to the growth of advertising spend in these markets."