NEWS12 August 2019

Nielsen signs local audio deal in Pennsylvania

Media News North America

US – Nielsen has agreed a multi-year contract with Backyard Broadcasting for all its local syndicated products and services for mid-market radio stations.

Based in Williamsport Pennsylvania, Backyard Broadcasting owns 10 radio stations including Wilq-FM and Williamsport. 

Brad Kelly, managing director of Nielsen Audio, said: "We are thrilled to welcome Backyard Broadcasting back into the Nielsen Audio client family. Despite the accelerating pace of fragmentation we are seeing across all forms of media these days, the future of AM/FM radio and audio-based advertising platforms is looking remarkably bright."

Dan Farr, president, and CEO of Backyard Broadcasting, added: "We are looking forward to using Nielsen data to help us achieve our income potential in national and regional dollars – and the sales team is ecstatic about getting Tapscan back to help them plan the best radio strategy for their local clients."