18 July 2025

Article Not Available

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

Powered by The Research
Buyers Guide

FIND YOUR NEXT AGENCY.

Advanced Search

Popular

1

Why research needs anthropologists (more than ever)
2

MRS names 15 Research Heroes for 2025
3

Synthetic data ‘lacks logical consistency’, finds Strat7 study
4

Insight insiders: The Good Side’s Kathryn Blanshard on independent thinking & proving insight’s worth
5

Measure for measure: What do brands think about data quality?
6

Ipsos UK CEO Kelly Beaver: ‘Real people are the core and heart of our industry’

Interviews

Read More Interviews
Vidisha Gaglani
Feature

How I work: Vidisha Gaglani, CEO, Streetbees

2 Jul Liam Kay-McClean
Kathryn Blanshard
Feature

Kathryn Blanshard: ‘The art of storytelling, persuasion and relationships is key’

19 Jun Katie McQuater
aaron kechley
Feature

How I work: Aaron Kechley, CEO, Zappi

12 Jun Liam Kay-McClean
Load More
Newsletter
Stay connected with the latest insights and trends...
Sign Up
Featured Company from the RBG Directory

Town/Country: London
Email: info@mmr-research.com

Fighting ordinary innovation for the world's leading brands since 1989. MMR Research Worldwide is your global consumer and sensory research partner. We truly believe that great product experiences unlock the . . .

Read More
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts