Nielsen opens Israeli technology incubator

ISRAEL— The Israeli government has appointed Nielsen Innovate, Nielsen’s majority-owned subsidiary in Israel, to launch a technology incubator in the country which aims to support businesses through the development of marketing, consumer and advertising research technologies.

The new centre, which will operate in collaboration with the Office of the Chief Scientist of Israel, will be based in the Haifa region. Technologies developed at the Incubator will then be put on a “fast track” to be used by Nielsen’s clients around the world.

Itzhak Fisher (pictured), EVP of global business development at Nielsen Innovate, said: “This is another important step in Nielsen’s innovation continuum. It further demonstrates Nielsen’s commitment to discovering, developing and delivering the latest and greatest innovations to our clients.”

The new Israeli hub follows the launch of NielsenLAB in Singapore, which develops neuroscience, shopper technology and measurement science, and the opening of the Innovation Lab in the US.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts