Nielsen Online Ratings arrive in New Zealand
The Online Ratings service combines data from a new online panel with page-tagging data from Nielsen’s Market Intelligence service to report key insights on site metrics, demographics, reach and frequency.
Claire Harris, MD of Nielsen’s media business in New Zealand said: “The online landscape has grown significantly over the last ten years and audience measurement methodologies must evolve to reflect this. Nielsen Online Ratings provides a quantum leap in online measurement by delivering an in-depth perspective of the online consumer and the digital universe.”
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