NEWS17 July 2012
NEW ZEALAND—- Nielsen has launched its online audience measurement service, Nielsen Online Ratings, in New Zealand, the latest nation to adopt the service under global expansion plans.
The Online Ratings service combines data from a new online panel with page-tagging data from Nielsen’s Market Intelligence service to report key insights on site metrics, demographics, reach and frequency.
Claire Harris, MD of Nielsen’s media business in New Zealand said: “The online landscape has grown significantly over the last ten years and audience measurement methodologies must evolve to reflect this. Nielsen Online Ratings provides a quantum leap in online measurement by delivering an in-depth perspective of the online consumer and the digital universe.”
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