NEWS10 September 2009

Nielsen makes Korean web measurement acquisition

Asia Pacific M&A

KOREA— Nielsen has acquired online measurement firm KoreanClick for an undisclosed amount.

KoreanClick has been in business for nine years and uses proprietary technology to measure usage and attitude data across online messaging, gaming and multimedia web platforms.

John Burbank (pictured top), CEO of Nielsen Online, said: “KoreanClick is the standard for internet measurement in South Korea, a country with one of the highest levels of technology adoption in the world.  We’re excited to welcome them to our company and look forward to working together.”

KoreanClick’s CEO and co-founder Dohyun Yoo said becoming part of Nielsen was a “natural and necessary next step in providing the thriving online South Korean market with the highest quality of internet measurement”.

The deal has received the backing of DS Kim, CEO of Yahoo Korea and Overture Korea, who said: “KoreanClick is the accepted internet currency in the Korean market. We are pleased to see the service evolve to become part of the Nielsen system, so that we can have a better understanding of how Korean internet use fits into the global marketplace.”

  • In other news, Nielsen has appointed Oliver Rust as managing director of its Hong Kong business. Rust (pictured bottom) has been with Nielsen Hong Kong since 2002 and was previously executive director for the firm’s Chinese business. He replaces Fanny Chan who has moved to a regional role within Nielsen.