NEWS22 December 2021
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS22 December 2021
US – Nielsen has released a deduplicate advertising measurement tool, Nielsen One Alpha, which is the first element of its upcoming cross-platform measurement program Nielsen One.
Nielsen One Alpha offers comparability and audience deduplication across liner television, connected television, computer and mobile.
The tool aims to allow media buyers and sellers to view their adverts across consumer delivery systems and platforms in a “harmonised and holistic manner”.
Alpha comes ahead of the expected launch of Nielsen One in late 2022, which aims to unify Nielsen’s audience measurement products, as part of a plan to fully transition the industry to cross-media metrics by autumn 2024.
Further tools will be released by Nielsen over the next year ahead of Nielsen One’s launch.
Karthik Rao, chief operating officer at Nielsen, said: “We are on track to deliver our single cross-platform measurement solution in the fourth quarter of 2022, as planned and in a manner that will support the $100bn video advertising ecosystem.
“Nielsen One will bring together all the intelligence we have to date in order to help clients capitalise on consumers’ rapidly shifting media habits.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Research during the war in Ukraine showed the value of empathy https://t.co/Eqri5PTpPB #mrx #marketresearch
ESRC and AHRC partner on research commercialisation project https://t.co/5HJ64tHze0 #mrx #marketresearch
MRS publishes cost-of-living guide for market researchers https://t.co/d8TQy0i9uz #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Research Executive, Clientside role
£23000–32000
Resources Group
Research Executive – Consumer – Technology led insights Group
£22,000–£26,000 + Benefits
Hasson Associates
Business Development Director
£85000–90000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Our members sign up to MRS to demonstrate their commitment to high quality research. For over 60 years the MRS Code… https://t.co/YMBbV2hfit
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments