NEWS19 January 2017

Nielsen in deal with AT&T on set-top box data

Data analytics Media New business News North America

US – Global performance management company Nielsen has announced a multi-year agreement to include anonymised set-top box data from homes subscribing to AT&T’s services into its TV ratings.

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Connected homes subscribing to AT&T’s Directv and U-Verse services will be included in Nielsen’s gold standard panels, as part of Nielsen’s total audience strategy, for better understanding of audiences’ viewing trends.

The data will also be incorporated with data from other providers to complement Nielsen’s national and local suite of products, such as Nielsen Scarborough, NLTV and Nielsen N-Score.

Megan Clarken, president of Nielsen product leadership, said: "We continue to innovate and leverage all types of data to enhance our local and eventually national audience measurement solutions. The inclusion of data from various providers supplements Nielsen’s panel data by providing increased granularity and more robust insights broadening our total audience view."