Nielsen and FreeWheel to expand OTT on-demand measurement

The two companies will work to measure OTT inventory and addressable set-top box VOD inventory.

Nielsen announced six months ago that it was integrating Comcast’s non-personally identifiable TV viewing data with its comprehensive panel data.

Megan Clarken, global president of watch at Nielsen, said: "Nielsen is committed to building measurement solutions that account for the entire television ecosystem, from linear and – in view of our plans with Comcast and FreeWheel – across over-the top and set-top box video on-demand inventory."

Marcien Jenckes, president of advertising, Comcast Cable, said: "These efforts will add to the robust picture of viewership trends, further strengthening the currency used by the entire TV industry."