NEWS20 June 2018
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS20 June 2018
US – Nielsen and Comcast-owned FreeWheel are extending measurement to over-the-top (OTT) and set-top box video on-demand (VOD).
The two companies will work to measure OTT inventory and addressable set-top box VOD inventory.
Nielsen announced six months ago that it was integrating Comcast’s non-personally identifiable TV viewing data with its comprehensive panel data.
Megan Clarken, global president of watch at Nielsen, said: "Nielsen is committed to building measurement solutions that account for the entire television ecosystem, from linear and – in view of our plans with Comcast and FreeWheel – across over-the top and set-top box video on-demand inventory."
Marcien Jenckes, president of advertising, Comcast Cable, said: "These efforts will add to the robust picture of viewership trends, further strengthening the currency used by the entire TV industry."
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Crawford Hollingworth explains why defaults aren't always what they're made out to be in behavioural science:… https://t.co/ykPn2tQu6o
Research during the war in Ukraine showed the value of empathy https://t.co/Eqri5PTpPB #mrx #marketresearch
ESRC and AHRC partner on research commercialisation project https://t.co/5HJ64tHze0 #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Client Service Engagement Manager
£40000–52000
Hasson Associates
Business Development Director
£85000–90000
Resources Group
Research Manager – Varied projects including behavioural & neuro!
£35,000–£40,000 + great benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Deserved rest after long walk in the rain https://t.co/xP8d6D8dHY
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments