Nielsen improves financial forecasting
The company said the new modules would help FMCG companies make more accurate and efficient decisions in their innovation process.
Nielsen’s new forecasting modules give companies recommended marketing inputs from a selection of launch plans; growth analysis of new products and estimates of the impact of marketing budget changes.
Jenny Frazier, senior vice-president of Innovation North America at Nielsen, said: “With all the coordination that goes into a new product launch, financial forecasting can be difficult, especially for companies that have traditionally relied on less rigorous methods.”
The Easy Plans, Easy Franchise Growth Analysis and Nielsen Online Volume Simulator modules are now available in the US, Canada and Europe.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments