NEWS2 October 2017

Nielsen improves financial forecasting

FMCG Innovations News North America

US – Nielsen has added three new innovation modules to its financial forecasting platform, Bases Volumetric Forecasting.

The company said the new modules would help FMCG companies make more accurate and efficient decisions in their innovation process.

Nielsen’s new forecasting modules give companies recommended marketing inputs from a selection of launch plans; growth analysis of new products and estimates of the impact of marketing budget changes.

Jenny Frazier, senior vice-president of Innovation North America at Nielsen, said: “With all the coordination that goes into a new product launch, financial forecasting can be difficult, especially for companies that have traditionally relied on less rigorous methods.”

The Easy Plans, Easy Franchise Growth Analysis and Nielsen Online Volume Simulator modules are now available in the US, Canada and Europe.