NEWS17 May 2019

Nielsen expands Local Media Impact to 19 extra markets

Media News North America

US – Global measurement and data analytics business Nielsen has extended the availability of its local media planning and optimisation tool, Local Nielsen Media Impact (NMI), to include 19 additional markets.

Local NMI helps agencies, advertisers and media organisations to plan media for advance audience segments in 44 designated market areas (DMAs) representing 25 local people meter markets and now 19 TV set meter markets. 

These can be combined with Nielsen Scarborough local consumer insights to give cross-media optimisation at an individual-person level.

Jay Nielsen, senior vice-president, product leadership, Nielsen said: "The addition of more markets gives greater levels of precision to buyers and sellers looking to plan and execute more efficient media transactions in local markets. Local NMI unlocks access to new insights on media allocation and schedule optimisation to better reach a variety of audiences across media vehicles."