NEWS8 October 2021

Nielsen consolidates streaming measurement tools

Media News North America

US – Nielsen has relaunched its approach to streaming measurement, bringing together its various tools across advertising, content and platforms under one banner.

Netflix button on TV remote control

The combined set of tools covers ad-supported and subscription-based streaming models, offering data on audiences and how they are experiencing streaming.  

As part of the consolidation, Nielsen is rebranding two of its streaming measurement approaches, with Streaming Video Ratings, which launched earlier in 2021, becoming Streaming Platform Ratings, and SVOD Content Ratings renamed as Streaming Content Ratings.

Nielsen said the name change is to align with its cross-media measurement approach, Nielsen One.

The company has also added connected TV ad inventory from Samsung and Vizio to its existing streaming measurement client base. 

Deirdre Thomas, managing director, US audience measurement product strategy, Nielsen, said: “With this comprehensive suite of streaming measurement solutions, content creators, platforms, studios and advertisers will have an unprecedented view of who is streaming, what they're watching, which platforms consumers are gravitating to and how much time they are spending with streaming content."