NEWS23 May 2022

Streaming reaches record high in the US

Media News North America Telecoms Trends

US – Streaming reached a record high in the US in April and is now at more than 30% of total television viewing, according to research from Nielsen.


Nielsen said that the 30.4% market share for streaming was up from the previous month, which was also a record at 29.7%.

Overall television viewing dropped 2.1% from the previous month, while the volume of streaming viewing stayed at the same level, accounting for the rise in market share.

Broadcast viewing was down 3% in April and lost 0.2 share points from March, driven by a nearly 15% decrease in content from the drama genre due to a glut of season finales.

There was also a 38% drop in sports viewing on broadcast networks, while broadcast news viewing remained flat compared to March.

Cable also lost 0.2 share points in April and saw a usage decline of 2.5% compared with March’s figures.

Sports viewing on cable increased 17% from March, driven primarily by several major basketball tournaments, while cable news saw 16.9% fall in viewership based on the previous month.