NEWS8 March 2021

Nielsen completes NielsenIQ sale

M&A News North America

US – Global analytics and data firm Nielsen has completed the sale of its NielsenIQ business to affiliates of Advent International in partnership with James Peck, former chief executive of TransUnion.

David Kenny

The sale, which was announced last year and is valued at $2.7bn, will see NielsenIQ, formerly Nielsen Global Connect, become a private company.

Nielsen announced its intention to spin off Global Connect and split into two businesses in November 2019 – Global Connect, formerly the ‘Buy’ division, provided data for consumer-packaged goods manufacturers and retailers, while Nielsen Global Media focuses on media market metrics.

The company said last year that the proceeds from the sale of NielsenIQ would be used to reduce Nielsen’s debt.

David Kenny (pictured), chief executive officer of Nielsen, said: “We thank the entire NielsenIQ team for their invaluable commitment and contributions over the years. We look forward to continuing a strong working relationship with them.”