Nielsen Bases adds new product analytics tool

The ‘Retail Ready’ service uses a predictive choice-based method that mimics the choices consumers make at the retail shelf. It has been developed to help manufacturers provide analytics and win retail space for new products ahead of distribution.

It is available in select markets globally.

Jeff Claypoole, senior vice-president of Bases, said: "We know that our manufacturer clients struggle to bring retailer buyers the best analytics when selling in new items.

"With the introduction of Retail Ready, we are able to deliver Bases’ choice-based behaviour at a speed that supports the retail sell-in process."