NEWS1 October 2019

Nielsen adds to partner network

News North America Retail Technology Trends

US – Global measurement and data analytics firm Nielsen has added automation and insights platform CommerceIQ and wellness insights company Spins to its Connect Partner Network.

CommerceIQ uses data science and machine learning to offer insights to consumer brands selling on Amazon, while Spins focuses on consumer wellness data for the natural and organic product industries.

Launched three years ago, the network connects Nielsen’s consumer packaged goods (CPG) clients, including manufacturers and retailers, with technology-led partner companies.

Brett Jones, global leader, Connect Partner Network, Nielsen, said: "The Connect Partner Network starts from a point of collaboration and transparency, using Nielsen data as a foundation to allow our clients to swiftly navigate hurdles in better understanding their consumers.

"From e-commerce to health and wellness and beyond, the game is changing — and our open network helps brands and retailers keep pace. We are excited to embark on our growing collaboration with CommerceIQ and Spins."