Nielsen Bases will use Ascribe’s verbatim analysis tools and services in its global business through the partnership.

Ascribe’s software-as-a-service technologies are used to analyse open-ended responses and other verbatim comments in various channels and languages. As part of the partnership, Ascribe Services, a team of coders, will also provide Nielsen Bases with insights on its projects.

Rick Kieser, chief executive, Ascribe, said: “We look forward to providing Nielsen Bases with our most recent technology upgrades leveraging natural language processing and machine learning to help them maintain their competitive advantage.”