NEWS17 August 2016

Nielsen announces mobile data collaboration with Bridge Marketing

Mobile News North America

US — Nielsen has announced a collaboration with Bridge Marketing to add mobile audience segments and device IDs to the Nielsen Marketing Cloud. 

The Nielsen Marketing Cloud combines Nielsen’s data, analytics, media planning, marketing activation and data management platform capabilities in a single cloud platform. 

The collaboration with Bridge Marketing, a mobile data and technology company, means that Nielsen will have access to Bridge’s oneAudience deterministic mobile data. This data adds thousands of unique mobile audience segments and millions of mobile device IDs to the Nielsen Marketing Cloud. It will also make available the oneAudience political, automotive and B2B audience segments. 

Bridge has also selected the Nielsen Data Management Platform to enable it to build and manage its clients custom audiences and activate them across online, mobile and video media platforms. 

"We're excited to work with Bridge and oneAudience," said Damian Garbaccio, EVP commercial, Nielsen Marketing Cloud.

"Our clients get even greater access to deterministic mobile audiences and our data management platform will help Bridge to not only customise and manage segments on behalf of its largest clients, but also activate them at scale across all programmatic media."