Nielsen Marketing Cloud moves into Europe

The Nielsen Marketing Cloud provides clients with insights around customer characteristics such as age, gender, demographics, life-stage, shopping behaviour and product purchase intent. 

The company has also pointed to its global predictive device graphs covering more than six billion devices, giving regional and global clients a single omnichannel view of their customers. 

Mark Zagorski, executive vice-president, Nielsen Marketing Cloud, said: “Our mission is to empower marketers to deliver more efficient and effective cross-channel experiences for their customers no matter where they are. With this launch, our global and regional European clients can now plan, activate and analyse marketing initiatives across multiple channels, harnessing proprietary Nielsen data and applications.” 

European clients have access to Nielsen Marketing Cloud’s core suite of applications, which include the Nielsen Data Management Platform (DMP), Data-as-a-Service (DaaS) as well as integrations with more than 150 third-party media and marketing applications.