NEWS8 February 2018

Nielsen and Tribune Broadcasting in TV measurement deal

Media News North America

US – Nielsen has reached a deal with Tribune Media division, Tribune Broadcasting, for audience measurement of all Tribune local TV stations and markets as well as its national digital network, Antenna TV.

The renewed agreement gives Tribune Broadcasting measurement of its video audiences across TV and digital and its purchasing behaviours. Tribune Broadcasting will license syndicated local TV measurement for its broadcast stations, national TV measurement for its digital subchannel networks and Scarborough for local, in-market consumer purchase behaviour.

Megan Clarken, president, Nielsen Watch said: "We look forward to working with Tribune to maximise its revenue potential and demonstrate the value it offers to local and national advertising clients."

Larry Wert, Tribune Media's president for Broadcast Media said: "Continuing our relationship with Nielsen assures us access to important audience research, analytics and currency."