NEWS11 December 2014
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US — Intelligence and analytics company Moat has formed an agreement with Nielsen to integrate its campaign audience data into its platform.
The addition of Nielsen’s Online Campaign Ratings demographic data will be the first time that Moat has integrated third-party advertising audience reporting into its platform at scale.
Nielsen Online Campaign Ratings measures the true audience of a digital ad campaign by combining Nielsen panel data with aggregated, anonymous demographic data from digital data providers.
“The market is rapidly shifting toward attention as the KPI for brands and publishers, while maintaining a focus on the importance of audience,” said Jonah Goodhart, CEO, Moat. “This collaboration with Nielsen enables an industry first offering – the ability to deliver audience data with attention signals such as viewability, exposure time metrics, and interactivity.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Julian Adams of @decodingloyalty reflects on how drawing on social identity can help marketers to challenge the sta… https://t.co/TcdyOopBeL
Google tests AI chatbot https://t.co/mLfLNNmDeN #mrx #marketresearch
Insight Association seeks clarity on Colorado Privacy Act https://t.co/9IBlTufUNb #mrx #marketresearch
The world's leading job site for research and insight
Spalding Goobey Associates
Research Manager – International Social Affairs Research
£40,000 – 46,000 + bens
Hasson Associates
Client Manager – Brand
£40000–45000
Resources Group
Study Coordinator/Project Manager – Behavioural Science Consultancy
c. 35,000 (18 Month contract)
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @amsr_uk: NEW BOOK LAUNCHED on "British love affair wd pets" uses Archive as a source "From pet economics to pet cemeteries, this wo…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments