NEWS26 October 2022

Nielsen agrees measurement deal with TelevisaUnivision

Media New business News North America

US – Nielsen has signed a multi-year agreement with Spanish-language media and content company TelevisaUnivision to use Nielsen’s upcoming cross-platform measurement tool Nielsen One.

TV studio

Nielsen One, which is due for release in December this year, will operate across TelevisaUnivision’s national, digital, local and audio entities as well as its streaming service ViX.

The agreement will commence in January 2023, and will include a range of tools within Nielsen One, such as its marketing cloud and advanced discovery suite, which examines audience engagement.

David Kenny, chief executive at Nielsen, said: “As an early adopter of Nielsen One, we are excited for TelevisaUnivision to truly unlock the power of representative, cross-media measurement and optimisation with advanced audiences to support their growth.

“We’re committed to delivering solutions that provide a consistent, comparable and deduplicated view into audience and content consumption, with inclusion and representation at its core.”

Wade Davis, chief executive at TelevisaUnivision, said: “Nielsen has long been a trusted source of audience measurement and continues to innovate as the industry evolves.

“As we continue to expand our portfolio across platforms and new geographies, we’re excited to work with Nielsen to help build the next generation of media measurement that is representative of audiences everywhere.”