The 45-day period gave the board time to investigate the potential for alternatives to its recent acquisition by a private equity consortium led by Evergreen Coast Capital Corporation and Brookfield Business Partners.

Nielsen’s board of directors voted unanimously to support the acquisition, which equates to a 10% rise on the consortium’s previous proposal and a 60% premium over the firm’s unaffected stock price as of 11 March this year.

Nielsen board of directors chair James Attwood commented on the expiration of the go-shop period.

“After a thorough effort aimed at exploring whether a higher and better offer for Nielsen could be obtained, the board has confirmed its view that the transaction with the consortium represents an attractive outcome for our shareholders by providing a cash purchase at a substantial premium, while supporting Nielsen’s commitment to our clients, employees and stakeholders.”

The transaction remains subject to approval by Nielsen shareholders, regulatory approvals, consultation with the works council and other customary closing conditions. If these are met, the transaction is expected to be completed during the second half of 2022.