Nichols Research under new ownership

US — California-based firm Nichols Research has been purchased by AMS Ventures, a company established by three of the firm’s partners. 

Nichols Research crop

The purchase was made with the intention of ‘broadening the depth and breadth of the company’s reputation, products and services'.

AMS Ventures was established by Amy Shields, Michael Mermelstein and Steve Zuppas. Shields will take the role of president, Mermelstein will be executive vice president, and Zuppas will be chief financial officer. 

“With the infusion of a fun new culture and a revitalised strategic plan, Nichols Research promises to continue to provide the premium service the brand name has demanded for almost four decades, while also expanding our services, investing in technology and looking to the future in order to provide more valuable answers than ever for decision-making,” said Shields. 

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts