The company said the acquisition would allow it to offer solutions which provided greater visibility into a customer’s activities on the Web and apply the insights from that data in real time, across other touch points such as the contact centre.

“Many of our customers interact with consumers in a siloed environment, leading to a disconnect between different touch points such as the company website, mobile app, stores and contact centres. These organisations are looking for the ability to tie together Web-based and contact centre interactions for better and more efficient customer service,” said Zeevi Bregman, president and CEO of NICE.