NEWS16 April 2020

New WIRe advisory board members

News North America People

US – Non-profit market research diversity organisation Women in Research (WIRe) has added three new members to its advisory board.

Babita Earle crop

Babita Earle, head of strategic partnerships at Zappi (pictured); Dyna Boen, previously chief customer officer at Survata; and Lynette Cooke, global chief executive of Kantar’s Health Division, have all joined the 2020 board.

Kristin Luck, founder, Women in Research, said: “The special circumstances impacting all of us as an industry this year will require strong leadership and direction to ensure that we continue to push the needle of diversity in the right direction. This year’s additions to the WIRe advisory board have illustrated a commitment to inclusion in their own companies and organisations and I’m honoured to have their guidance moving forward.”

Current board members Pratiti Raychoudhury, Joanna Derry and Vanessa Oshima will take on emeritus status once they have served their terms.