FEATURE15 April 2020

Setting a manifesto

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The first senior female executive retreat from WIRe this side of the Atlantic took place at the end of last year. Emma Cooper was one of the organisers and here she describes what unfolded.

Setting a manifesto

For the past few years, non-profit gender diversity organisation Women In Research (WIRe) has been running a San Francisco-based retreat for senior female executives in the market research industry. I was lucky enough to attend it in May 2018 – it was a transformative experience, both personally and professionally.

And so, Zappi’s Babita Earle and I decided to organise a European version of the event. Our aim was to replicate the success of WIRexec and the US executive retreat, in Europe, by building a supportive and accessible community for female executives and creating a force for change within the region.

Fast forward to October (without dwelling on the huge and underestimated amount of organisation this involved) and we were sitting in Cowley Manor, Cheltenham, a stunning location. We had gathered a group of 10 exceptional retreat delegates and five super speakers and facilitators. The purpose of the event was to engage the heart and the head, to power up the WIRexec ...