Aurelie Jamard (pictured) has joined from Promise Communispace in the newly created role of knowledge leader (innovation); Lucy Bayne has joined from Mediacom as a senior consultant; Liz Cheesbrough has been promoted to another newly created role – knowledge leader (youth & opinion formers) – and Alice Ellen is now a consultant.

Another senior recruit is to be announced at the beginning of February.

Crowd DNA managing director and founder Andy Crysell, said: “We’re delighted with both our recruits and internal promotions.

“The knowledge leader roles are markers of the quality and attention to detail we’re bringing to our work. We’re confident they will play an important role in what is shaping to be an exciting year for Crowd DNA.”