New name for US fieldwork firm Communications for Research

Founded in 1997 as a telephone research recruitment company, Communications for Research employs 80 US-based researchers.

Current owners and co-chief executives Curtis Burrow and Colson Steber bought the business in 2016. The company now offers access to audiences, questionnaire design, project management, data collection and custom logistics plans.

In addition to changing its name, the business has updated its visual identity and established a new website.

Steber said the rebrand was based on a focus on “creating clarity in decision making”.

Steber added: “We do this through our research logistics proven process. Rebranding as Qlarity Access is how we capture that and represent it out to the world.”