New head of qual for McCallum Layton

Culshaw (pictured) will be responsible for overseeing the consultancy’s qualitative projects across all sectors, both nationally and internationally.

“Alex has contributed significantly to the growth of our qual department through winning new business and building strong relationships with clients,” said Duncan McCallum, founding partner. “He is extremely well qualified to head up the department and shape the future direction of qualitative research at McCallum Layton.”