NEWS25 April 2014
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS25 April 2014
US — New Hampshire governor Maggie Hassan has signed a bill lifting restrictions on legitimate opinion research.
Previously, New Hampshire law required anyone engaging in push-polling – described by the Marketing Research Association (MRA) as a form of political campaign messaging fraudulently disguised as polling – to disclose the sponsor of the call to the recipient. But the scope of the term was so broad as to incorporate most polls, including legitimate research calls and objective opinion polls.
The MRA and the American Association for Political Consultants (AAPC) put pressure on New Hampshire to amend the law so as to limit restrictions on legitimate research. The bill, signed this week, has redefined push polling.
“This was a bipartisan effort to make our law clear and easy to understand for everyone,” said Senator David Pierce, one of the sponsors of the bill. “We want to catch bad actors but also make sure that real opinion research can take place in New Hampshire.
“Now, the attorney general will have an easy way to quickly identify those who are truly trying to sway elections with deceitful methods and distinguish them from legitimate polling organisations.”
More information can be found on the MRA website.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
From the latest @ImpactMRS, a Brexit agreement for data transfers between the UK and the EU was agreed last year –… https://t.co/yTomjwlmsd
Covid-19 communications 'created misunderstanding', finds inquiry https://t.co/pzRds1IB1I #mrx #marketresearch
Stravito launches visual insights tool Atlas https://t.co/0jmpAyaJy9 #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Senior Research Manager / Associate Director
£300–300 per day
Resources Group
Associate Director (Analytics/Data Science) – Customer Insights Consultancy
To £60,000
Hasson Associates
Survey Scripter – Dimensions UK – Remote
£40000–50000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments