NEWS3 January 2014

MRA calls for TCPA reform on automated cell phone calls

News North America

US — The latest early release from the NCHS (National Center for Health Statistics) shows that nearly 40% of American homes had mobile phones and no landline in the first half of 2013.

The MRA (Marketing Research Association) believes that the report reveals a need to lift the ban on calling mobile phones using automated telephone dialling systems.

According to a statement on the association’s website, “America’s move to mobile phones makes survey, opinion and marketing research by telephone increasingly challenging, because the federal Telephone Consumer Protection Act (TCPA) forbids calling a cell phone using any automated telephone dialling system (autodialler) without prior express consent, including for research purposes.”

The MRA advocates that survey, opinion and marketing research should be excluded from the TCPA’s restrictions.

More information on the TCPA rules can be found here.