New CEO at Criteo

US – Commerce media company Criteo has appointed Michael Komasinski as chief executive officer and board member, effective 15th February.

Michael Komasinski

Komasinski will replace Megan Clarken, who will retire as chief executive and from the board, but also serve in a senior advisory role to help support a smooth transition to the new leadership.

Before taking up his new role, Komasinski was chief executive officer of the Americas, president of global data and technology, and member of the group executive management team at Dentsu.

Komasinski joined Dentsu through its acquisition of Merkle in 2016 and led both the Europe, Middle East and Africa and Americas regions before becoming global chief executive officer at Merkle in 2021.

In addition, Komasinski is a board member of the Ad Council and serves on the client advisory boards of Meta and Microsoft.

Rachel Picard, chair of Criteo’s board of directors, said: “Michael is a high-calibre executive with the ideal mix of skills, including tech-enabled product development expertise, hands-on experience managing brand and retailer relationships, and a proven ability to drive accelerated growth and scale globally.

“Over the course of his career, Michael has also demonstrated a collaborative approach to management that has galvanised global organisations to lead in digital marketing and technology.

“We are confident that Michael will bring a valuable perspective to drive Criteo’s strategy forward, further enhancing our commerce and retail media leadership, and building on our strong momentum thanks to Megan’s critical contributions and the dedication of the entire team.”

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