NEWS2 March 2010

NeuroFocus appoints new advisory board members

North America People

US— Neuromarketing agency NeuroFocus has added two new members to its advisory board – Barry Herstein and Dr Adam Gazzaley.

Herstein is the chief marketing officer and general manager for North America at PayPal, and was previously the chief marketing officer for American Express International’s consumer business. He has also served as chief marketing officer at the Financial Times Group.

Gazzaley is the director of the Neuroscience Imaging Center at the University of California in San Francisco. He is also a faculty member in the Neurology, Physiology and Psychiatry departments and has written more than 40 scientific articles.