NEWS16 July 2010

Networked Insights looks to deliver insights from Facebook fan pages

Data analytics North America

US— Social media analytics agency Networked Insights has launched a tool to help brands draw insight from their individual fan pages on Facebook.

The SocialSenseFB application is based on the firm’s existing SocialSense analysis tool, and works in tandem with Facebook’s new Graph API tool to analyse what people are talking about on a company’s Facebook page.

Networked Insights CEO Dan Neely (pictured) said: “While it’s easy to think one can find value in counting the number of Facebook fans, determining the engagement of those fans – including what makes them tick – is clearly more beneficial.

“There is no way marketers can thoughtfully read and digest the content in thousands of comments from their Facebook fans on their own,” said Neely. “Bottom line: we’ll help marketers unwrap the gift their most dedicated customers are trying to give; we’ll unlock insights in less time and for less money than before.”

Earlier this year Networked Insights completed a second round of funding totalling $5m from existing investor Kengosa Capital Partners, who put $4m into the firm when it was founded in 2007.