NEWS18 September 2013

Netmums picks EasyInsites for ad effectiveness work

New business UK

UK — Parenting website Netmums has picked EasyInsites as its advertising effectiveness research partner. 

The partnership allows Netmums to offer their advertising clients an option to conduct advertising effectiveness research on their website, aiming to give brands additional insights surrounding brand usage, awareness and perception.  

Netmums client services director Nikki Leste (pictured) said: “Netmums approached EasyInsites, alongside several other companies, earlier this year when we were looking to find a new research partner. EasyInsites’ proposal stood head and shoulders above the others we received and we are very pleased with our choice.”