NEWS14 October 2015
US — Video streaming platform Netflix has taken first place in Brand Keys’ 2015 Loyalty Leaders list, where 85% of the top 20 is made up of digital, social and online brands.
According to results from the survey, Amazon (tablets) has taken second place, while Apple takes third and fourth place with its smartphone and tablet offers respectively, and Facebook comes in fifth.
With regard to category composition, 13% of the top 100 loyalty leaders are social networking brands, 10% are automotive brands and 9% are traditional retail brands.
“This year certain categories rose to the top because of the high levels of engagement that consumers show and their ability to deliver better than their competition when it comes to consumers’ increased expectations in virtually everything,” said Robert Passikoff, Brand Keys’ founder and president. “This was particularly true for streaming video brands, with Netflix moving to #1, Amazon and iTunes in the top 20, and HBO GO appearing for the first time.”
Brand and customer loyalty and engagement research consultancy Brand Keys gathered assessments from around 40,000 consumers aged between 18-65 in the nine US Census Regions.
The full list and findings can be accessed here.
The world's leading job site for research and insight
Resources Group
Senior Research Executive – Automotive
£32,000–£38,000 + Benefits
Spalding Goobey Associates
Research Executive, Quantitative
£25–30,000
Resources Group
Data Science Manager – Strategic Insight Consultancy
£60–65,000 (depending on experience)
Featured company
-
Town/Country: Bristol, USA
Email: hello@onepoll.com
OnePoll delivers international market research and communication solutions to global brands, ambitious start-ups and news media outlets . Established since 2003, our experts specialise in optimising online research, working with . . .
-
Town/Country: Stockport
Email: Enquiries@dataoptions.co.uk
With extensive operational and project management experience, Data Options offers a friendly and flexible service to market research organisations of all sizes, as overspill capacity for in house services or as a complete . . .
-
Town/Country: London, Amsterdam, New York
Email: helloUK@opinium.com
Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse . . .
-
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2024 Research Live
1 Comment
P
9 years ago
Netflix, a company who does not enforce loyalty is top of a loyalty chart. It would be interesting to see how well this predicts retention and 'drive real profits'. Was the data crossed with business data or respondent intent? You would expect that brands with fixed contracts (12months +) would overcome consumer drivers and receive high retention and loyalty rates.
Like Reply Report