Crawley joins the research and analytics firm after four years at Research Now, and she has also held roles at GMI and the ID Factor.

In her new role, Crawley will support the UK insights team in providing analytical and data mining techniques to fuse primary research with internal client data and social media output.

Johnny Caldwell, Nepa UK managing director, said: “Cecily brings with her a remarkable understanding of data manipulation and analytics, this coupled with her invaluable experience in the online behavioural arena will enable our clients much more exacting perceptions of their own customer base.”