NEWS5 January 2011

NBC insights veteran to join ARF in global business strategy role

North America People

US— Horst Stipp, a 40-year veteran of media research at NBC Universal, is joining the Advertising Research Foundation in the newly-created role of executive vice president of global business strategy.

ARF says the hire reflects its “commitment to the development of global advertising and marketing research and its international members”.

Stipp was most recently senior vice president of strategic insights and innovation at NBC Universal where his work focused on changes in media use and the impact of advertising in the digital age.

He says: “I am excited about the opportunity to expand the ARF’s relevance and impact beyond the US and better service the ARF’s many multinational members.”