Seidman, who was previously president of Financial Services and Public Sector at the NPD Group, will focus on bringing new third-party data providers to the 1010data platform.

“Natalie’s experience in the market research, financial services and retail sectors, equips her perfectly to lead our efforts to cultivate new data sources for our customers and partners,” said Greg Munves, executive vice president and chief revenue officer of 1010data.

“Natalie’s understanding of how businesses leverage third-party datasets will be invaluable in expanding our data partner ecosystem.”