NEWS6 March 2012

Music Choice expands deal with Rentrak to include TV Essentials

New business North America

US— Rentrak has signed an expanded contract with Music Choice to provide the video and music network with viewing data for its SWRV TV channel.

Music Choice already had a contract with Rentrak for its OnDemand Essentials VOD data. The expanded deal adds a limited subscription to the TV Essentials service.