MSL Group promotes Mishra to Asia social insights VP

In his new role, Mishra will continue to lead the development of MSL’s Social Hive practice but will also support chief strategy officer Pascal Beucler on insights and innovation projects, including the People’s Lab for crowd-sourcing and the ‘change catalyst’ PurPle.

Beucler said: “I’m delighted Gaurav will work more closely with the global team. In everything we have partnered on in the last year he has created true value for the organisation.”

Mishra previously co-founded the social media agency 2020 Social, which was acquired by Publicis in 2010.