NEWS5 December 2016
INDIA – Independent market research agency MRSS India has launched a social research division with Dr. Srikant Patel taking the role of head of social research practice.
Patel (pictured, right) joins MRSS India from IMRB International where he was group business director. He also worked for Nielsen for 15 years as a team leader and profit centre head.
He has worked on various national large scale projects in health, nutrition, water and sanitation and hygiene services among others.
Raj Sharma (pictured, left), chairman of MRSS India, said: “From the time MRSS has got success in the B3G space, we have been eyeing the social market research space. We could have either acquired a specialist firm or a specialist leader and we went for the latter. We strongly believe that this step will result in significant revenues for us in the coming years.”
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