The conference, which takes place in London on 10th March 2026, will bring together insight professionals and host debates on the sector’s most pressing issues, with a focus on navigating change and building future readiness.

The 2026 annual conference takes place during the 80^th anniversary year for MRS.

Among the key categories for 2026 is the theme of megatrends, as the conference seeks to feature research that is supporting brands and organisations to navigate world-order changes.

There will also be an all-day stream focused on innovation and experimentation, to showcase new approaches in insight delivery.

Jane Frost, chief executive, MRS, said: “This is shaping up to be an epic Conference – at a time when evidence matters more than ever, we’ll be celebrating our 80^th anniversary by looking forward to how we generate that evidence so it can help shape decisions for the future.

“I am sure we will hear from research pushing new boundaries from clients and agencies and ideas to inspire us ... it will be a challenge to improve on this year’s event, but we can always be better.” 

• Contributions will close on 16^th October. For more information on the conference or to submit, visit the MRS website. 

Pictured: A session on ‘Brand purpose amid the culture wars’ at the 2025 MRS annual conference