NEWS8 January 2014

MRS issues call for social media case studies

News UK

UK — The Market Research Society has put a call out to the research industry to submit case studies, “demonstrating how the commercial value of utilising social media has been measured, delivering tangible ROI back to the client”.

The call is part of the Society’s collaboration, with the Institute of Practitioners in Advertising and the Marketing Society, on the IPASocialWorks initiative, which aims to create “a comprehensive knowledge bank of effective social media”.

“This is the first time MRS has collaborated so closely with the IPA and the Marketing Society and it’s an opportunity the research business should jump at to showcase its pioneering use of social media,” said Jane Frost, CEO of MRS. 

Submission deadline is 31 January. More details can be found here.